So I spent yesterday at a BMW dealership having a job done on my car. I got thinking about how the image of BMW has changed. Back in the 90's it was a premium brand, and in a way it still is, but nowadays everyone drives one, and quality is not aspired to, its excepted by default. There was a time as this advert above shows when the BMW brand was aimed at the alpha male, even if this was mainly made up of successful double glazing salesmen and the like. BMW was for the thrusting young male who was going places. If you owned a BMW then you were someone, or seen to be. Can you imagine this advert on tv today ! Not a chance. " Sexually aggressive " was how a relation described BMW drivers once. How times change as my next post shows...lol
It's like the Mercedez Benz image. In Germany, they drive them because of the autobahn and needing a car that is high quality, etc. But in Los Angeles, they drive MB as a status symbol. Not everyone does that of course. My father like MB because he was a car fanatic, not because he wanted to show off. But a large majority of people just buy them as status symbols.
ReplyDeleteI sometimes think maybe locals judge that I bought the BMW for the image, but as you said about your father,its the way the car drives really.To disprove the image alone theory, my other car is considered to be a " chav " favorite - an Astra VXR ( turbo ) A much under rated and slated car.My image is complex then..lol
DeleteMeant to "say my father liked*"
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